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Jiff Martin Selected as White House Champion of Change

Jiff MartinOn Monday, October 26, the White House recognized 12 individuals from across the country as White House Champions of Change for Sustainable and Climate Smart Agriculture. UConn Extension’s Jiff Martin was selected as one of the recipients.

These individuals were selected by the White House for their achievements and will be honored for exemplary leadership and innovation in agricultural production and education. The Champions have helped implement agricultural practices to promote soil health and energy efficiency, improve water quality, and reduce greenhouse gas emissions. Climate change can no longer be seen as a distant threat. It is already impacting forest, grassland, and cropland systems in the United States, and is threatening agricultural producers and their communities. These Champions understand the challenges our nation is facing from a changing climate and are taking steps to build resilience to the impacts of climate change, which also protects their bottom line. The program featured remarks by United States Secretary of Agriculture Tom Vilsack.

Jiff Martin is the Sustainable Food System Associate Educator for UConn Extension, which is part of the College of Agriculture, Health, and Natural Resources. Jiff has worked for over 12 years on food and agriculture issues in Connecticut, helping residents discover local agriculture, connecting kids to healthy, whole foods, and researching community food security in Connecticut’s 169 towns. Her recent work includes leading a team of Extension Educators to assist new farmers in production and farmland management; directing two AmeriCorps service learning programs; and educating consumers through’s 10% Campaign, under which residents and businesses are asked to pledge 10 percent of their food and gardening budget to locally-grown products. Jiff was previously State Director for the American Farmland Trust and Food Policy Director at Hartford Food System.

The Champions of Change program was created as an opportunity for the White House to feature individuals who are doing extraordinary things to inspire and empower members of their communities. To learn more about the White House Champions of Change program, visit You can also follow the conversation at #WHChamps and #ActOnClimate.


This post was originally published on the UConn Extension blog. Jiff Martin is a member of the Food Solutions New England Network Team.

Featured Image of Marantha Community Gardens courtesy of Grow Windham.